AP McCoy landed a huge gamble when he was crowned BBC Sports Personality of the Year.
Ladbrokes alone shelled out more than £100,000 – although they claim they did so with a smile.
McCoy justified odds of 4-6 to take the prestigious prize and although the bookies took a battering on the night they were thrilled the jockey came out on tops ahead of Phil Taylor and Jessica Ennis.
The Grand National winner was the best backed candidate in the history of the award and has already been installed as 8-1 third favourite to win next year.
Andy Murray is early 4-1 favourite but will need a Major tennis win to have any chance.
Boxer David Haye is second favourite with F1 star Lewis Hamilton also 8-1. Others: 12-1 Wayne Rooney, 14-1 Phil Taylor, Lee Westwood, 16-1 Andrew Strauss, 20-1 Rory McIlroy, Jessica Ennis and Gareth Bale.