EasyBet sign up offer UK 2025: Bet £20, get £20 in free bets

MrFixItsTips brings you the latest EasyBet sign up offer for UK customers. As a trusted leader in the betting industry, we’ve analysed this relatively new player in the market to provide reliable insights for your betting decisions. We’ll dive into the EasyBet sign-up offer for UK customers and provide a guide on how to claim the £20 offer.

EasyBet sign up offer UK: Sign up and claim £20 in free bets

EasyBet’s welcome offer provides new UK customers with £20 in free bets when they deposit and bet £20. Register with code EB20 to claim this offer, which is paid as four separate £5 free bets. Key terms include minimum odds of 2.0 and a 7-day expiry period for using the bonus credits.

To qualify, place two bets on at least two matches or games. Odds must be 2.0 or higher and a total of £20 or over.

EasyBet UK sign Up Offer terms and conditions

• Available for new customers only based in the UK and ROI and over 18.
• It is not available to existing customers of EasyBet’s sister brands, most notably Matchbook.
• Seven days to use the free bets after receiving them in your account.
• Enhanced special markets do not qualify.
• EasyBet sign up bonus is limited to 1 per household.

Details of the EasyBet offers for new UK customers

EasyBet launched in the UK market in October 2024 as a new branch of the easyGroup empire led by Sir Stelios Haji-Ioannou. After its first few months of operation, the platform continues to provide a straightforward welcome offer that competes with mid-tier sportsbooks. The sign-up process is simple, and the £20 free bet bundle allows new customers to explore multiple markets.

EasyBet Sports Welcome Bonus details: Bet £20 get £20

The main promotion for new customers is the “Bet £20, Get £20” deal. The bonus is structured as four £5 free bets rather than a single £20 credit. This format encourages the exploration of different betting markets. The qualifying criteria include:

• Minimum deposit of £20
• Two separate bets totalling £20 or more
• Minimum odds of 2.0 (evens) for qualifying bets
• Bets must be placed on at least two different matches or games
• Free bets expire 7 days after being credited

This offer is exclusive to new UK and ROI customers aged 18+. Customers of EasyBet’s sister brands (like Matchbook) are ineligible, and the bonus is limited to one per household.

Registering for EasyBet sign up bonus was simple. I was up and running within a few minutes. Here’s the steps I took to create an account:

1. Register

Firstly, I selected “join now”, the blue button in the top right-hand corner of the home page. However, an alternate registration route is via the promotions page, where you can select “join now” instead. Both pages will take you to the screenshot below. If you don’t go via the promotions page, enter the code EB20 manually to qualify for the EasyBet sign up offer UK.

This is the first of three pages. The second page will take you to a page where you enter your phone number and address, and the third and final page is where you set up your security question and read the terms and conditions of using the site before completing your account creation.

2. Deposit

Once you have registered your account, you can select the banking option from your profile. Here, you will be given the option of how much you wish to deposit, as well as a drop-down menu with the six available deposit methods. Remember, if you want to take advantage of the EasyBet sign up offer UK – you must deposit at least £20 and bet on two individual wagers totalling £20 at odds of 2.0 or more.

3. Wager

Once you have credited your account and found the market you’d like to bet on. Select it, and you’ll see the wager slip pop up in the bottom right-hand corner of the website, as detailed below. If you are doing this on the app, it will take you to a new screen. Select the blue button to place the bet once you’re happy with your wager amount.

4. Claim the bonus

After settling your two qualifying bets, you will see the credits in your account. They are specified as betting credits separate from your bankroll. The EasyBet sign up offer UK is then paid as four individual credits of £5, with a 7-day expiry, as long as you meet the criteria.

Horse Racing Club

Aside from the welcome bonus, there’s only one other current promotion that EasyBet UK have on their home page. It’s an existing customer bonus called the Horse Racing Club – as shown below, but you can qualify as a new customer once you have registered for the site and begin playing.

Here are the key terms and conditions:

• Place a wager of at least £30 between Monday and Sunday to qualify.
• Odds of at least 2.0 or more – applies to single and accumulators.
• It must be a minimum of 3 legs if it is a bet with multiple selections.

As you can see above, welcome promotions work similarly. They will have slightly different components, maybe longer expiration dates and shorter minimum odds, but the EasyBet sign up offer is pretty standard when we take a step back and look at the broader market. Always ensure you read the terms and conditions of any promotion before you agree to it.

EasyBet UK has a mobile app, a bonus that caters to the sports betting market and is backed by one of mainland Europe’s most well-known and successful entrepreneurs. All of these variables alone highlight that they’re here to stay. I will say this, though—nothing helps them stand out. That’s the real key for new providers. The EasyBet sign up offer UK customers have been offered mirrors many similar promotions, but it doesn’t stand out.

While they might still be finding their feet in the market and don’t do anything particularly poorly – there’s no shortage of middle-of-the-road providers who offer a decent bonus and football betting markets to explore.

EasyBet UK betting markets overview

EasyBet UK hasn’t focused on one particular market. Given their consistent weekly promotion for horse racing fans, you could argue that they’re aiming for the horse racing audience. The EasyBet sign up offer UK customers can use covers horse racing and football – but there’s no obvious push into one direction or niche area of sports betting.

In fact, it’s their only existing promotion – so if you use them for anything, I’d say check out their horse racing betting markets. Honestly, though, the odds aren’t more inviting than the big names in the UK betting market. To throw another curveball in there, many of these platforms also offer existing promotions for horse racing betting fans. It’s too saturated and popular to bring these bettors over en masse.

EasyBet UK knows that the UK market is driven by horse racing and football, so you won’t find any shortage of these markets on their platform.

• ⚽Football
• 🏇Horse Racing
• 🎯Darts
• 🎾Tennis
• 🏸Badminton
• ⚾Baseball
• 🏓Table tennis
• 🏏Cricket
• 🥋MMA
• ⛳️Golf
• 🥊Boxing
• 🏀Basketball

For a website and app that only launched last year, EasyBet has a solid offer, but they don’t have anything that stands out. The mobile app is pretty standard, as is the website and the number of markets. The key feature for me was the Take A Tour feature.

Take A Tour Feature

The Take A Tour feature is in the footer of their main home page. It’s also available on the mobile app’s opening page; make sure you scroll down to the bottom; it’s at the bottom of the list, as you can see below.

It gives you an interactive presentation of navigating the site, where to find crucial information, and how to place bets. While we might have focussed a lot on the EasyBet sign up bonus, this element of their site and app that might fly under the radar is a great addition.

EasyBet offers a dedicated mobile app for both iOS and Android devices, providing a streamlined betting experience for on-the-go punters. After several updates since launch, the app now features:

• Clean, intuitive interface
• Quick access to popular betting markets
• Enhanced live betting functionality
• Full account management
• Secure payment processing
• Access to promotions, including the welcome offer
• Improved stability and performance

The EasyBet welcome offer is fully accessible through the mobile app, with the same qualifying criteria and bonus structure as the desktop version. While not revolutionary in design, the app performs reliably for essential betting functions and has shown steady improvement since its launch.

Banking options are another area in which EasyBet UK could improve. In their defense, they have the main angles covered—the most notable exclusion here is PayPal. However, with Apple Pay and Visa still commanding such huge dominance over payment methods used in the sports betting sector, EasyBet won’t be too concerned.

I’d avoid contacting EasyBet UK via its social media channels. As you can see, it has only set them up and has few followers. Most of its customer service queries are via live chat and e-mail.

I emailed them but didn’t receive a response for nearly three hours—the live chat was a lot more efficient. So, opt for the live chat if you want a quick response and have an urgent query. This is an area where they could improve, but they’re allowed the breathing room, given that they only launched a few weeks ago.

I like EasyBet UK. Launching into the UK market is difficult, as it is one of the most established gambling industries in the world – there’s a small window to get it right. This means there’s a bottleneck at the top, with dozens of companies vying to make a name for themselves.

Compared to other licensed UK bookmakers, EasyBet UK needs to improve, especially from a marketing perspective. Whether they’re looking to partner with recognisable faces or sports teams or throwing money at a social media campaign, the brand needs to be more visible. In addition, their customer service live chat is not 24/7, so there are several areas where they could bolster their overall package. 7/10 from me.

Although the UK has one of the most favourable foundations for new gambling platforms, it must also adhere to the strict responsible gambling protocol set out by the UK Gambling Commission.

EasyBet UK offers an extensive selection of responsible gambling tools. Setting deposit and time limits, understanding how cooling-off periods work, and knowing when to spot the signs of problem gambling are all part of a safe gambling strategy.

If you believe you’re beginning to exhibit a problem with your gambling, reach out to the likes of Gamblers Anonymous or GamCare, who can provide more professional, in-depth assistance.