Best Betting Sites in the UK

Top 10 UK betting sites in 2024

Below, I will detail the following 10 UK online bookmakers, which I consider to be among the top 10 betting sites in the land.

I have ranked them according to certain factors which, as a bettor myself, I believe to be of the most relevance. I think that if you are keen on betting too, then you will also appreciate these values and features. It should go without saying, but I looked into betting markets, betting odds, promotions, features, customer support, licencing, mobile app, safety and security when I ranked the top betting sites.

William Hill is one of the most respected bookmakers on the UK betting scene. This is partly because it's 90 years old runs around 1,400 shops across the UK, and has been a permanent fixture on the UK high street since 1966. These days, it also hosts online betting opportunities on its first-class website and one of the best betting apps.

William Hill is currently offering MrFixitsTips readers the chance to pick up £60 in free bets when they deposit and bet just £10 after registering for a new betting account. To get the reward, you will need to enter the William Gill promo code T60 when registering your new account.

The qualifying wager needs to be at least £10 with minimum odds of 1/2. You will then get a £20 Willaim Hill Vegas bonus plus four sports-free bets worth £10 each that will be valid for seven days before expiring if unused.

As one of the leading UK betting sites, it shouldn’t come as a big surprise that William Hill offers one of the most comprehensive sportsbooks online. Not only do they offer a great range of sports betting markets, but they also promote great odds.

On top of all that, you pick up regular price boosts to pick up even more value. Other features include full and partial cash out, bet builder opportunities, live betting and live streaming.

You can also link your William Hill Plus Card, if you have one, to your online betting account, which will allow you to instantly access your winnings from a William Hill high street betting shop. This, then, bypasses any three to five-day wait that you may have to face when making a withdrawal. There are also iOS and Android-friendly mobile apps for William Hill Vegas Casino and William Hill Poker, although both verticals are accessible through the William Hill browser site as well.

One of my favourite things about the William Hill sportsbook is the Instagram-style stories at the top of the homepage, where sport-specific experts and legends present their relevant betting tips. In fact, this William Hill review found that media is where William Hill excels over its rivals, offering TV and radio also.

Coral is coming up on its 100th birthday having been established by Joe Coral in 1926. Today, not only is it a chain of betting shops up and down the United Kingdom, but it is also a highly successful online betting operator owned by the mighty Entain. Their gambling services are available through your desktop browser or through a highly functioning mobile app available for both Android and iOS devices.

Right now, the Coral sign-up offer sees new customers who open an account getting a £20 free bet. To unlock this promotion, all you need to do is deposit and wager a £5 sports bet in your new account. That’s a whopping 400% rise on the initial stake of your first bet.

That first £5 bet must be made within the first 14 days of your new Coral account being opened. The minimum required odds are 1/2, and the awarded free bets will be valid for seven days.

The fun features at Coral are seemingly never-ending. So much so that it is hard to go into detail about everything that’s on offer here. With the Rewards Shaker, you can shake your phone once a day to win bonus prizes while the sportsbook offers all of your standard features, such as bet builder, cash out, live streaming and live betting. You can win cash playing the Horse Racing Super series as well as the Football Super Series and join the Coral Racing Club to get a sense of what owning a racehorse really feels like.

The betting odds at Coral could be more generous compared to their rivals, but the ability to price boost more than makes up for this. However, that is the only complaint, and even that is minor, as in most other departments, Coral outperforms most of its competitors.

The exclusively online betting platform bet365 was founded at the turn of the century. As one of the pioneers of online betting, bet365 was among the first to launch a betting platform and, as early adopters, grew to be hugely successful. It is so successful, in fact, that today, Bet365 declares itself to be the world’s biggest online betting site. You can also enjoy the full bet365 offering, which includes casino, poker and bingo, on the desktop browser website or mobile apps, available for both iOS and Android devices.

The current bet365 welcome offer is bet £10, get £30. This is a new customer, and the first deposit bonus is when, upon opening your new account, you need to deposit at least £10. Once deposited, this £10 deposit then needs to be wagered on a sports bet with minimum odds of 1/5. With bet365, your free bets are awarded as bet credits, which means that you can spend £30 in any way you want. This is by far the most flexible of welcome offers, and it is at a betting site with one of the biggest selections of markets, too. The welcome offer does not require a bet365 bonus code to trigger.

Bet365 features include acca boosts, odds boosts, early payouts, fantasy sports, bet builders, and live streaming. It also offers casino and live casino games, as well as poker and bingo.

It’s hard not to be impressed with everything bet365 is offering. There are more than 50 sports betting markets catered for here, which is as comprehensive as anything I have come across anywhere else. At the end of the day, it really isn’t very hard at all to see how bet365 has maneuvered itself into such an imperious area of authority on the UK betting scene.

Possibly the world’s oldest bookmaker, Ladbrokes is almost 140 years old, having been founded in 1886. In 2015, Ladbrokes merged with Coral Group to create Britain's biggest bookmaker, with over 4,000 betting shops.

Today, they are part of the Entain stable of gambling brands and are trusted by millions to provide safe betting opportunities, be it through browsers or the mobile Ladbrokes app. Actually, Ladbrokes and Coral have very similar welcome bonus offers.

Just like their Coral stablemate, Ladbrokes are currently offering newcomers to their site a bet £5, get £20 welcome bonus. Unlike Coral, the £20 free bet portion of the deal is paid out in four £5 free bet installments. The qualifying bet of at least £5 must be made within 14 days of account registration and the min odds need to be 1/2.

The free bets you will receive from this offer are valid for seven days only and must be used on four separate selected sportsbook markets only. There is no Ladbrokes bonus code required to unlock the bonus.

There’s a lot going on at Ladbrokes. From the daily free-to-play Instant Wins Spinners (there are four different wheels to choose from), predictor games, acca boosts, daily odds boosts, cash out, bet builders, live betting, and live streaming, everything you are looking for in a top betting site is available at Ladbrokes. Something that is unique to Ladbrokes is the recent introduction of LadBucks. LadBucks are collectible tokens that you can win in free promotions. You can then either spend these on offers available in the LadBucks Store or spin them in the LadBucks Arcade.

When conducting this Ladbrokes review, I visited the bookie’s website and downloaded the Ladbrokes app. What I found is that there is a lot to like about this well-established betting platform. The only slight downside is that their odds are not always as competitive as I would like them to be.

Betfred were founded in Salford, Greater Manchester in 1967 one year after England won the football World Cup. And while that fact might sound irrelevant and unrelated, it isn’t. This is because brothers Fred and Peter Done used their winnings from a bet on England to win the World Cup twelve months earlier to buy and open their first betting shop.

Now, more than 50 years later, Betfred is a major presence on UK high streets and a major player in the online gaming space, establishing operations in the US, South Africa, and its native United Kingdom.

Anyone considering signing up for a new Betfred account should know that, right now, the site’s welcome offer is £50 worth of free bets in return for an initial bet of £10. You then need to deposit and wager at a minimum of £10 to qualify for the promotion. Your reward for doing this is a £40 in free bets plus £10 in free spins. The free bet funds are only valid for seven days, and £20 will be an in-play wager, and the other £20 is to be used on an account.

Some of the most interesting features include Acca Flex and bet builder promotions. One good promo at this bookie is Double Delight & Hat Trick Heaven. With this promotion, if the player you backed to score goes on to score a second, you get paid out at double the odds. If they score a third, you will get your first goalscorer bet paid out at treble the odds in cash.

This Betfred review found that anyone looking for value will like the feel of this online betting site. The strangest decision the owners seem to have made is not allowing players to bet in-store and online through the same account. They are the only online betting company with a high street presence to do this, and it is, I have to say, a little disappointing. That, however, is the only thing letting this top British bookie down.

Initially branded as Star Racing, Star Sports Bet launched in 2019 as a high-end luxury betting platform. To that end, you won’t find a site full of gimmicks here, just first-class betting opportunities. This bookie also provides a telephone betting service and runs 16 betting shops, the majority of which can be found in London.

Founded and owned by Ben Keith, Star Sports is the UK’s leading luxury bookmaker with prominent racecourse betting pitches at the Cheltenham Festival, Epsom’s Derby meeting, Royal Ascot and Glorious Goodwood. They are also the current sponsors of the English Greyhound Derby.

The Star Sports welcome offer is currently 50% back as a free bet up to £25 plus 25 free spins. This will only pay out if your first bet loses. Your qualifying bet must be placed at odds of evens (2.0) or greater and be staked at at least £10. This needs to be placed and settled on the same day that you register your new account. Your free bet will be credited to your account at 12 noon the following day after settlement and will expire after seven days if unused.

As noted, this is not a site loaded with features and gimmicks. They do offer best odds guaranteed, free bet rewards for loyalty and early payouts, so there is still plenty of fun to be had here. There is a dedicated in-play section of the site as well as a casino, live casino, and bingo.

There is no Star Sports Bet app, which is always disappointing. However, when I tested it, the browser site converted flawlessly to mobile. This means that you really shouldn’t have any problems using this online bookie on your computer or mobile device.

They have had numerous different names, but today’s BetVictor firm was founded in 1946 and, although they've never been a high street operator, are still one of the most famous and trusted names in UK gambling. Since 1999, when the first ever bet was placed on their online platform, they have established themselves as the go-to operator for high-value betting odds.

New BetVictor customers can take advantage of the current bet £10, get £20 first deposit bonus. To unlock this offer, all you need to do is sign up for a new account and opt-in through the offer tab before depositing and wagering at least £10. This all needs to be done within seven days of registration.

The initial bet needs to have odds of even 1/1 (2.00) or greater. Once the qualifying wager has been settled, you will receive a £5 free acca bet with a minimum of four selections, a £5 free in-play bet, a £5 sporting pre-event single, and a £5 bet builder free bet for any football market. These will all expire after seven days if not used.

BetVictor isn’t overloaded with features, keeping things simple and to a minimum. The website and app are both uncluttered and nicely laid out. They do run promotions such as Best Odds Guaranteed and Run For Your Money, the latter of which sees punters get a cash refund if their backed horse loses all chance of winning at the start of the race.

While they may offer fewer features than some of their competitors, BetVictor does offer a lot of sports to bet on and some of the best value odds online. They wouldn’t be the success story they are if they didn’t have something going for them. I use BetVictor regularly, and for good reasons.

MrQ is a fully UKGC licenced online casino operated by Lindar Media Limited. It first went live online in 2018, so it is a relatively new operation. MrQ is available through a browser or dedicated mobile app, which is available for both Android and iOS users. It gives UK players the chance to access more than 900 games provided by over 24 different software providers.

MrQ is currently running a new customer offer that rewards sign-ups with 20 free spins when they deposit their first £10. The free spins are limited to the Big Bass Splash slot only and valued at 10p per spin.

The free spins need to be used within 48 hours of being credited. All winnings are uncapped and credited to your real money balance. Best of all, MrQ has absolutely no wagering requirements, which means that what you win is what you keep.

Along with the 900+ slots on offer, there are more than 80 live casino games and some unique bingo games. Make no mistake about it: It can be hard to find a welcome bonus that comes without wagering requirements, but it’s true that the MrQ welcome bonus is a no-wagering welcome bonus. And, with no fees attached to withdrawals, online casino fans will be more than happy if they choose MrQ.

With 50 physical casinos in the UK, Grosvenor Casinos may be better known to players as a casino first and foremost, but their online operation also includes an excellent sportsbook. There are 35 sports available to bet on here, plus TV and politics markets as well. The site is well-designed, with everything laid out clearly, making it easy to find what you are looking for.

The Grosvenor Sport new customer offer could be better if I am being honest. It is a double the odds promotion, which is exactly what it sounds like. Here, Grosvenor will give you one exclusive Double The Odds token to use on the bet of your choice. Your bet must be placed using real money in combination with the 100% Odds Boost Token up to a max of £10.

As for features and promotions, Grosvenor does lay on a daily free-to-play scratch card where prizes can be won. Cashback and BOG are also available in all UK, US, and Irish horse races. However, as I say, this is more famously known as a casino, so the majority of their promotions can be found in the casino rooms, which include live casino and poker provided by the Playtech iPoker Network.

To create this Grosvenor review, I became a member and instantly had access to any of the 50 casinos that Grosvenor operate up and down the UK including my local one which is only ten minutes away. If you were to sign up yourself, you would not only have the same but also enjoy a host of other perks such as the ability to switch your funds between your online and land based play which is pretty cool. However, as good as the sportsbook is, to get the most out of Grosvenor you really want to familiarise yourself with casino games too as that’s where this site excels.

BoyleSports are the biggest independent bookmaker in Ireland. They have been in operation since 1982 and have been a presence on Irish high streets ever since. In 2019 they entered the UK market and today have more than 320 high street betting shops across the UK and Ireland. As well as being successful on the high street, BoyleSports are also enjoying success online where they have a top notch online betting site. There is also a brilliant Boylesports app that can be downloaded from the iOS store and Google Play.

The current Boylesports sign up offer is a classic bet £10, get £10 offer. The £10 that you will get is in return for placing a minimum bet of £10 or more at odds of EVS (2.0) or greater. Your reward is a single £10 free bet that must be used within the first seven days of your account being opened. While this doesn’t sound like a great deal, and indeed others are better, it is worth noting that this also comes with a £10 casino bonus attached too. The casino bonus can be used on any casino game by accepting the pop up.

BoyleSports run a host of promotions such as paying out early on a number of sports should a certain points score threshold be breached. You can also get Best Odds Guaranteed on horse and dog races as well as daily odds boosts on bet builders. As well as all that, they offer their users live streaming capabilities, a top mobile app and cash out options. You can also enjoy casino, live casino, poker, bingo and lotto games here too.

From my point of view, I think that BoyleSports truly delivers. This really is an online betting platform for sports fans. No where is this more evident than with the sports markets on offer which is over 40 in total. True, the welcome offer, for which there is no BoyleSports promo code, could be better and is a little underwhelming, but it does come with a casino bonus worth £10 to spend on any casino game you like which makes up for things a bit.

Types of betting sites bonuses you can get

There are many types of sports betting bonuses that new and existing customers can enjoy with online bookmakers in the UK. Below we have listed some of the most popular you can expect to find.

Bonus type: Free bets

There are lots of ways that you can get yourself a free bet. The most famous of these is the betting sites with welcome bonus which generally ranges from £10 to £60. In all cases, the stake portion of the bet will not be included in any winnings. Some of these free bets can only be used on stipulated betting markets while others can be used on anything you like.

Many online bookmakers also run free bet clubs where you can earn a free bet after meeting certain requirements such as placing five bets of a certain amount over a designated time period. You can also win free bets through free to play games.

Bonus type 2: Cash back

Some bookies offer money back on losing bets up to a certain amount. This amount is usually stated as a percentage. While the refund can be paid in cash, it can also come in the form of a free bet being dropped into your account. With this type of promotion, you are betting with your own money rather than the bookie’s as is the case with a free bet.

Bonus type 3: Matched deposit

With this offer, the sportsbook in question will match your deposit with bonus money. There are likely to be wagering requirements attached where you will need to stake a stated amount before you will then be able to make a withdrawal. After the deposit has been made, you will usually receive around 50% bonus money.

Bonus type 4: Acca insurance

Acca insurance is a promotion run by bookmakers where you get your stake back if one leg of your accumulator bet loses. These promotions will usually only count towards accas that are made up of a certain number of selections such as five legs or more. The bonus isn’t designed to compensate your win, but it can cover your losses. In most cases, your stake will be returned as a free bet.

Bonus type 5: Best odds guaranteed

Generally a horse racing promotion, best odds guaranteed, often shortened to BOG, comes into play when you back a horse and take the starting price (SP). If the horse later goes off at a higher price, then the bookmaker offering BOG will pay you out at that higher price meaning you get the bigger win and wont regret taking the earlier price.

Bonus type 6: Enhanced odds

Put simply, enhanced odds are a promotional offer run by online betting sites that are designed to attract punters betting on specific sporting markets. This type of promotion, which can sometimes be offered more than once a day, will boost the odds on selected outcomes higher than the original price. When your selection is in your betting slip, click on the boost button to get the better odds.

How to choose the best betting site for you

With such a wide selection of UK betting sites, it can be challenging to know which site is the best one for you. In truth, there isn’t really a wrong choice and it depends on what you are looking for. It might be that you have a wide variety of betting markets or that you value higher priced odds. Everyone is looking for something different at the end of the day and this page has been created in order to help you make that decision.

On which UK betting site would you like to bet?

Of course, there is more to most UK betting sites than just being a sportsbook. All of the top operators will offer alternative gaming verticals such as casino, live casino, poker, bingo and lotto. If you have an interest in any of these, then it would be good to find a betting site that offers these other types of gaming platforms.

Live betting site

Live betting is where bettors like you and me can place wagers on an event after it has started. In play betting is common, and all of the very best online bookmakers should be offering it to their customers.

Sports betting site

The primary objective of a betting site is to provide sports betting opportunities to its customers. The more sports offered the better and any good bookie would offer as many sports betting markets as possible.

Casino betting site

If you like casino games then it would be smart to pick a betting site that has a casino facility too. This will be the case with most leading bookies who may or may not have a separate app for their casino offering.

Live casino betting site

Live casinos provide players with the opportunity to take on live dealer games, replicating the real time casino experience from the comfort of their own homes or wherever they happen to be.

Poker betting site

Not all bookies have a poker room but some of the biggest ones do. For the most part, the poker will be hosted by the iPoker network who operate under the skins of betting sites such as bet365, Ladbrokes, Coral, William Hill, Paddy Power, Betfair, BoyleSports and Betfred among others.

Bingo betting site

The game of bingo is another popular option for players in the United Kingdom. You should find bingo – and Slingo – on offer at most UK bookies.

Lotto betting site

Betting on state lotteries from all around the world has become increasingly commonplace among UK bettors. With lottery betting sites you are betting on the draw instead of purchasing an official ticket. Should you win, it is the betting site that pays your winnings, not the lottery operator.

What kind of bonus do you want?

As mentioned previously, there are lots of bonuses available for punters in the UK. You just need to decide which type of bonus you want.

Free bets

Everyone loves a freebie and bettors are no different. If you like a site that regularly offers free bet promotions then pick a bookie that is famed for doing so.

Free spins

Perhaps you like free spins on slot games. If so, choose a site that offers free spins as part of its welcome offer.

Cashback

Instead of free bets, some online bookmakers offer a cashback promotion as part of their welcome bonus. Some punters prefer this type of promotion, and you might be among them.

Loyalty programme

Loyalty schemes or VIP programmes bring added value to your betting experience by way of free bets, offers, prize draws and additional bonuses.

What deposit method would you like to use?

Any decent online betting site will offer its users a wide variety of options to deposit funds into their account. As ever, there will be advantages and disadvantages to using certain methods. For instance, debit cards registered in your name and issued by VISA and mastercard will, generally speaking, work to unlock bonuses.

However, on a lot of occasions, deposits made with e-wallets like PayPal, Skrill and Neteller, will not trigger a bonus. The same can be said of Apple Pay (which does unlock the BetVictor bonus), Google Pay, bank transfers, Trustly and crypto deposits. Processing times can also differ, and some methods might also include a fee.

Do you prefer a good betting app or a good desktop site?

Most people, and I include myself in this, enjoy betting on both the betting site and through the mobile app. I like to have all the apps installed on my Android phone, but they will all also be available for iOS devices if that’s what you prefer.

Incredibly, there are some betting sites that, while operating well on mobile devices, do not have a native app. That seems crazy in the modern world. However, increasingly, new betting sites are being launched as a mobile first or only operation. What you prefer is your choice and may simply come down to where you are when you are placing your bets. If you are at your desk, you may prefer the site, but if you are out and about then the app would be a better choice.

How to sign up on one of these top UK betting sites

Getting started with any of the best platforms on this UK betting sites list is always a simple and quick process no matter which platform you opt for. Here is all you need to know.

Pick

The first thing you need to do is decide on which site you want to sign up to. You can use our betting site review as a guide to picking the right site for you based on what you deem the most important factors.

Create a new account

Once you have reached your decision, you will need to register for a new account. Look for the button marked as something along the lines of “SIGN UP”, “JOIN” or “REGISTER”. Hint, this is usually at the top of the homepage and, more often than not, in the right hand corner. Clicking on these buttons, which vary from betting site to betting site, will begin the process of opening up a new account. You will then be required to in put your personal information such as name, address, mobile number, email address, etc.

Make your first deposit

Once your new account is up and running, you will need to deposit some funds. If you are looking to unlock a juicy welcome bonus, then it is best to use a debit card, either VISA or mastercard, as most alternative methods of deposit are ineligible when it comes to triggering bonuses. Note, this isn’t always the case, but as a general rule it’s always best to play it safe. Click on the “DEPOSIT” button to see your options before entering an amount of funds.

Place your first bet

To place a bet, click on the sport, market or event you wish to bet on and find the bet you want to make. Click on displayed odds to send your bet into your digital betting slip, enter the amount you wish to wager and click on “PLACE BET” and your bet will be on.

How do we rate a betting site on MrfixitsTips?

There are many things I take into consideration when reviewing a betting site and giving it a rating. There are at least eight defining factors that I examine in order to create a rating score that eventually leads to a bookmaker’s overall rating.

• Bonuses and Promotions
• Safety and Security
• Features
• Customer Support
• Banking Methods
• Range of Sports Betting Markets
• Ease of Use
• Mobile app

Betting sites we do not recommend

For safety reasons, you should always stay away from playing at betting sites that are not registered and fully licenced in Great Britain with the United Kingdom Gambling Commission (UKGC) or the Malta Gaming Authority (MGA). They will display all of the necessary information, including their registration number on their site at the bottom of the page.

You should also look for a betting site that has signed up to safer gambling initiatives and charities as these are generally considered to be more legitimate and safer to play at. Names to look out for include GamStop, GamCare, Gamble Aware and Gambling Therapy. Again, this information is usually on display at the bottom of the page.

Be gamble aware

Always play it safe when it comes to gambling. Bet responsibly at all times and keep emotions out of it. Never wager more than you can afford to lose and never chase your losses. All of the bookmakers we recommend are fully licenced and will be fully signed up members