Exclusive William Hill sign up offer September 2025 – Get £40 free bets

The William Hill sign up offer gives new UK customers £40 in free bets when betting £10. This welcome bonus combines sports betting and casino elements, making it one of the most generous offers in the UK betting market.

What can you get with the William Hill sign up offer?

The William Hill promo code T40 will be automatically applied when clicking the links above to activate the bonus.

What are the William Hill sign up offer terms and conditions?

Naturally, as with any offer, a few terms and conditions are displayed below. Remember, checking the terms and conditions beforehand is always a good move. Here are the main T&C to tick:

• Open to new UK players only.
• New players must be at least 18 years of age
• You must enter the William Hill promo code T40 when registering
• Must opt in via the promotions page
• Accounts funded by PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz or William Hill PLUS card do not count
• Free bets must be used in single stakes

Claiming the William Hill welcome offer is fairly easy. The process will only take a few minutes if you follow certain steps. Here’s what to do:

1. Go to www.williamhill.com via one of the links on this page and click the ‘Join Here’ button. The William Hill promo code will be automatically applied.
2. Create an account. Enter the required personal information; choose a username and a strong password, set up your security question and answer, select your contact preferences and join.
3. You must also ensure you ‘opt in’ via the Vegas Promotion page.
4. Make your first deposit of at least £10 using one of the eligible payment methods.
5. Place your first qualifying bet. You must place a sports bet of at least £10 at odds of 1.50 or greater. Virtual markets do not count.
6. Get your William Hill free bets. Once your qualifying bet is settled, regardless of whether it wins or loses, your account will be credited with £40 in free bets.

William Hill’s flagship offer provides £40 in free bets split into four £10 portions. This makes it one of the highest-value welcome bonuses available in the UK.

How it works:

1. Opt in via the promotions page
2. Deposit at least £10 (avoid e-wallets)
3. Bet £10 on any sport at odds 1.5+ (excluding virtuals)
4. Receive 4x £10 free bets when your bet settles

What you get:

• Four £10 free bets for any sports markets
• Single stakes only (cannot combine into accumulators)
• 7-day validity from credit date
• Winnings paid as cash (no wagering requirements)

Our experience: Testing William Hill’s welcome offer

We created fresh accounts to test William Hill’s £40 sports offer and discovered why they’re considered a premium bookmaker.

Registration took around five minutes. The form requires detailed verification, but the T40 code applies automatically.

The deposit was instant. We deposited £20 using a Visa debit card. The money appeared immediately, with no fees charged.

Placing the qualifying bet – we backed Liverpool to beat Chelsea at 1.8 odds with £10. The minimum 1.5 odds requirement is one of the most generous in the industry.

Bonus received:

• Four £10 free bets credited within 3 hours of bet settlement
• Each free bet valid for 7 days
• Must be used as single stakes (no accumulator combinations)
• Winnings from free bets paid as cash (stake not returned)

Key discovery: William Hill’s horse racing coverage is superior – we found 40+ markets on a standard Newmarket race compared to 15-20 at most competitors.

Banking options must never be neglected when it comes to online bookmakers. Fortunately, you’ll find plenty of options at William Hill.

The table below shows UK players’ different deposit and withdrawal methods:

William Hill isn’t just about a decent welcome offer – this bookie knows how to keep their regular punters happy. With a mix of free bets, price boosts and custom betting options, there’s plenty to add a bit of extra value to your wagers, particularly if you’re into horse racing or football betting.

William Hill Casino welcome offer

If you’re the sort of bettor who likes variety and likes to dabble in casino games, then you’ll likely want to hear about the William Hill Vegas sign up offer. The William Hill casino offer is 200 free spins.

New featured promotions for existing customers:

• Final One Standing: £200k boosted jackpot competition
• Gold Weekend: Friday-onwards enhanced racing offers
• Each Way Extra: Additional places on Thursday races
• Bet Builder Winnings Boost: 25% boost on American Football selections

Daily/Weekly Offers:

• Bonus Drop Boost: Daily free disc game for prizes
• Thursday’s Racing: St Leger meeting specials at Doncaster
• BMW PGA Championship: Live golf betting
• Doncaster Festival: Free bets for festival betting

Top Tipster – Turn Racing Knowledge into Cash

Back yourself as a bit of an expert on the nags? Top Tipster is a free-to-play tipping competition where you pick horses, earn points, and move up the leaderboard. The top player wins up to £5,000 in cash, no free bets, no gimmicks – just straight-up cash if you know your racing.

Pick Your Places – More Control Over Each-Way Bets

Each-way betting can be a tricky game, especially when your horse finishes just outside the places. With Pick Your Places, you can adjust the number of places on your horse racing bets, giving you more control over your strategy. Go safer with more places or aim for bigger odds with fewer – it’s up to you.

#YourOdds – Get Your Own Bet Priced Up

Ever had a bet in mind that’s not listed in the markets? #YourOdds lets you tweet William Hill with your request, and if they like it, they’ll price it up for you. Perfect for those who like thinking outside the box or spotting a market that the bookies have overlooked.

Acca Winnings Boost – Bigger Payouts on Football Accumulators

If you love a weekend football acca, this one’s a no-brainer. Place a 4+ selection accumulator at 3/1 or higher, and you’ll get an extra boost on your winnings. A simple way to squeeze more out of your accas, and with one boost available per day, it’s a handy little bonus for regular bettors.

Stat Attack – Win Free Bets with Your Football Knowledge

Here’s one for the footy fans. Stat Attack is a free-to-play prediction game where you can win free bets by making accurate calls. A decent way to test your knowledge, and if you’re on form, you can bag some extra betting credit without spending a penny.

How does the William Hill sign-up bonus compare to other offers currently available in the betting industry? The answer is favourable indeed, as the table below illustrates.

For pure sports bettors, the effective comparison is £40 (William Hill) vs £40 (SBK) vs £25 (Betano) in sports-specific bonuses. An important consideration is the expiry period – William Hill gives you 30 days compared to SBK’s 7 days and Betano’s 14 days, providing more time to use your bonuses strategically.

A few things make William Hill a very decent sports betting site. These are the key details. The odds are competitive for starters, especially when it comes to greyhound racing and horse racing.

On several occasions every day, William Hill have the best odds on the most fancied greyhounds and horses, which is not to be ignored. Below, we will examine some of the key features.

What sports & markets are available at William Hill?

There’s lots of variety at William Hill, with lots of betting markets available, and lots of sports are available, too. If there’s a sport that you’re looking to bet on, then William Hill likely has you covered. Here’s a list of the more common sports available:

• American Football
• Cycling
• Greyhounds
• Australian Rules
• Darts
• Handball
• Rugby league
• Badminton
• E-sports
• Horse racing
• Rugby Union
• Baseball
• Football
• Ice hockey
• Snooker
• Basketball
• Lacrosse
• Table tennis
• Football
• Tennis
• Boxing
• Motor Racing
• Cricket
• Golf

In addition, William Hill offers betting markets for Politics and TV specials. William Hill does best in the horse racing and greyhound markets. The odds for greyhound and horse racing are often the best in the business, and this bookie usually has more horse racing markets available than anywhere else.

In general, William Hill is known for respectable customer service. As a regular punter myself, I have encountered customer support on a few occasions. In my personal experience, I can say that the response on Twitter is sufficient, as is the live chat service, though the response times are a little longer than I’ve experienced elsewhere.

William Hill offers multiple support channels, which is positive. See below the full list of currently available customer support options at William Hill:

• Live chat
• Twitter
• Email

The William Hill ‘Your Feedback’ section, via the mobile app, is also helpful, giving punters the chance to express their opinions, both positive and negative.

Founded in 1934, William Hill is approaching 100 years old. From humble beginnings, over the last nine decades, William Hill has grown into one of the largest betting companies in the United Kingdom, currently employing over 10,000 people.

Presently, William Hill is a subsidiary of 888 Holdings Plc, and as of 2022, William Hill reported a revenue of 1.5 billion. William Hill is currently headquartered in London, United Kingdom. Ulrik Bengtsson is the current CEO of William Hill.

At William Hill, responsible gambling isn’t just a policy — it’s a priority. William Hill provides a range of tools designed to support safe play and prevent problem gambling.

When you use William Hill’s site, you’ll notice they use cookies, but only those that improve your experience without compromising your privacy. If you want, you can manage or block cookies via the site’s FAQs.

William Hill operates under strict licences from the UK Gambling Commission and Gibraltar authorities, ensuring it follows all regulations to protect players. William Hill Global PLC is licensed and regulated by the Malta Gaming Authority for those outside Great Britain. Remember, underage gambling is illegal, and William Hill enforces age restrictions carefully.

Additional support & resources

The bookie works closely with trusted organisations to help players maintain control. If you ever feel that gambling is affecting you or someone you know, the following help is available:

• National Gambling Helpline: 0808 8020 133 (24/7, free and confidential)
• Additional help: GamCare, BeGambleAware, Gambling Therapy, and integration with GAMSTOP multi-operator exclusion.
• Practical protection: GamBan software partnership for website blocking, and comprehensive age verification procedures.

William Hill partners with established responsible gambling organisations and provides dedicated support teams. Remember, these tools help maintain healthy betting habits for all customers, not just those with problems.