LAST WEEK Bet365 launched a brand new new offer aimed at horse racing punters who like to squeeze extra value from the bookies. Like most good bookies the firm we’re already offering Best Odds Guaranteed (BOG), but they’ve now gone a step further with enhanced payouts if the SP is bigger than the price you got when betting on horses before the off.
It essentially means that if, for example, you backed an Early Price of 3/1 and the selection wins at BOG 4/1, bet365 enhances that price even further to 9/2! You can see the full Enhanced Odds Table here.
The offer includes Board Prices, bet365 Early Prices as well as singles and multiples for all races that offer a ‘Win’ and ‘Each-Way’ betting availability, but this does exclude North American and Australasian racing. It should also be noted that whilst one other bookie offer something similar the bet365 offer is not capped, so you can claim the enhancement no matter how much you’ve staked.
It’s great news for punters but how will the rest of the industry react? Initial feedback suggests that the rest of industry are not happy about the move. They see it as a further erosion of their margin which is already more competitive than ever thanks to the raft of internet bookies available to punters at the touch of a button. Most feel they’ll be force to follow suit in order to keep up with Bet365.
But we’ll let them worry about that! Meanwhile you can make the most of Bet365‘s generosity by opening an account there and placing your racing bets with the web’s most popular bookie.
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